Situation

Meet Anna Woods, the Founder, and Certified Advance Grief Recovery Specialist and Life Coach at Anna L Woods, LLC.  Anna uses The Grief Recovery Method®, an evidence-based educational program to help others complete more than 40 life events that can produce grief feelings. She considers her practice as a God-inspired call to ministry.

Tasks & Actions

Anna asked ETP to provide strategic advice with her marketing strategy, create digital assets, build her website and social media platform, and solidify her business model.  To bring Anna L Woods or ALW online, we made several digital assets such as photographs, videos, designed a style guide, and finalized her logos based on a previous artist’s layout.  Our website marketing strategy is to educate visitors on grief recovery.  We designed the site to emphasize Grief Recovery and Life Coaching benefits using Anna’s grief recovery story, her client’s testimonies, and embed several “call to action” response opportunities to encourage visitors to reach out to Anna directly.  We also trained Anna to manage her blog, create proprietary graphics with Canva®, boost them, and make minor changes to her WordPress website.

Results

Since the ALW’s website launch, Anna has received many social media responses, inquiries about her Grief Recovery sessions, and recommendations for her coaching services. She was invited to speak and educated corporate and church organizations on Race and Grief and appear on an Orlando-based podcast.  She continues to gain new clients, as well.  We have an ongoing relationship where ETP provides technical assistance and strategic advice to help Anna grow her practice.