Situation

Meet Gilford Cantave, the Founder, and CEO of FermiTron, Inc. FermiTron is a full-service electronics products design corporation that provides support to companies ranging from promising entrepreneurs to Fortune 500 firms. Their services include electronic circuit design, RF/wireless, PC board layout, firmware development, prototyping & test services, production & production support.

Tasks & Actions

Gilford asked ETP to create digital assets for use on their website, social media platforms, and industry events. We visited FermiTron’s offices and spent a few hours with Gilford and his team. We captured pictures and video of him and the team performing production runs, examining circuit boards, and designing electronic circuits. We used GoPros Hero6, Panasonic Camcorders, Sony A7RIIIs, and Sony PXW-FS5 to capture multiple shots simultaneously. We also shot Gilford in an interview-style setting describing FermiTron’s products and services.

Results

Gilford used his digital assets at The Interservice/Industry Training, Simulation, and Education Conference or I/ITSEC, which is the world’s largest modeling, simulation, and training event. He also user his assets on social media and his newly designed website. We believe his assets have helped Gilford market to potential clients and tell the FermiTron story even better.